The first step in building a successful startup is identifying and validating a meaningful problem. How do you do that? How do you know if you’ve found a problem that matters? Ben Yoskovitz, Founding Partner at Highline Beta, will provide his insights into doing customer development and using testing frameworks for ideation and validation. This live webinar includes a Q&A session and networking via Airmeet tables.

**❯ What You’ll Learn:**

* How to recognize significant problems
* Validation methods to confirm the viability of a startup idea
* How to connect with your target audience and build products that truly address their needs

**❯ Featured Expert:**

* **[Ben Yoskovitz](https://www.linkedin.com/in/byosko/?originalSubdomain=ca) – Founding Partner at [Highline Beta](https://highlinebeta.com/)**: Ben Yoskovitz Highline Beta, a venture studio and venture capital firm that funds startups from formation, helping them go from 0 to 1 as quickly as possible. He has 28 years of experience working in startups, starting his first company in 1996. Prior to Highline Beta, Ben was VP Product at VarageSale and VP Product at GoInstant (acq. by Salesforce). In 2010, he co-founded Year One Labs, one of the earliest accelerator programs in Canada. They invested in Localmind, which was later acquired by Airbnb. Ben has made 17 angel investments and co-wrote Lean Analytics.

**Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about [Finding a Co-Founder](https://fi.co/find-a-cofounder), or visit our [Insights Blog](https://fi.co/insights) for more startup tips.

**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at** **[https://fi.co/startupwebinar/17092](https://fi.co/startupwebinar/17092)** **to receive the Zoom URL.**