Once you’ve achieved product-market fit, how do you convey to prospective buyers that you can solve their problems? Product positioning is the key to convincing the right buyers that yours is the right product for them. Effective positioning–the kind that wins sales, customer loyalty, and industry accolades–is the result of matching the right product with the right buyer, and of communicating that relationship with the right message.

Join us for a conversation with Alicia Fontaine, Senior Director of Product Marketing, to learn how positioning defines your product in relation to your audience, their needs, and the greater market landscape. You’ll gain an understanding of the best practices that will help you position your business for success.

Key Takeaways:

• Why product positioning is critical to business success
• How to develop product positioning that articulates your value proposition
• How product positioning informs your go-to-market strategy

OUR SPECIAL GUEST

Alicia Fontaine

Sr. Director of Product Marketing

Alicia is a product marketing leader who specializes in developing go-to-market strategy, defining product positioning, and directing product launches. She has led launches that expanded customer footprint by 10x and teams that increased ARR by 2x.

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