Are you making the most of the data you collect? Market research is not just about gathering information; it’s about transforming that information into actionable insights. By leveraging market research effectively, entrepreneurs can make more informed decisions that steer their business toward growth and success.

If you’re an entrepreneur with a foundational understanding of market research and you’ve ready to build on the basics, this session is for you! The Nasdaq Center is excited to be joined by Carolyn Kopf, Founder and Managing Partner at C.E.K. and Partners, to share tips and guidance on how to leverage a study’s data and insights to make better strategic decisions that drive the business forward!

Key Takeaways:

• How to use market research finding for strategic decision-making
• How to communicate market research findings to stakeholders
• Techniques for anticipating future consumer needs for long-term strategic planning

OUR SPECIAL GUEST

Carolyn Kopf

Founder and Managing Partner, C.E.K. & Partners

Carolyn started her career on Madison Ave in NYC and has also worked at top global agencies in Europe and APAC. Today, she is the founder and managing partner of C.E.K. & Partners, a woman-owned marketing research company. Based in Atlanta the team serves clients across the U.S. and Canada.She is passionate about delivering strategic insights that transform brands. Clients benefit from her team’s ability to provide data and actionable insights that allow them to make strategic business decisions based on data. She holds an MBA in International Business from the #2 ranked school.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]