B2B Trade Shows, when done correctly, can be your least expensive and most profitable marketing tool. For this to happen, you need to:

• Choose the right show(s) in which to participate
• Have a show-specific, audience-specific game plan
• Implement a post-show follow-up plan before you go

In this workshop, you’ll discover tips and techniques to achieve these goals most effectively. You will also find examples of “out of the box” trade show tools that give their users exceptional ROI. This program is applicable in virtually all industry verticals and usable for participation at the local, regional, national, and/or international levels.

About the Speaker – Hiett Ives

Parking Instructions

Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion building.