Perpetual software licensing is dead; in fact, today’s college graduates are unlikely to encounter it in their careers at all. That’s because Software as a Service (SaaS) provides the customer insight companies need to innovate better and faster than their competitors. The only problem? The rapid rise of SaaS resulted in a fragmented understanding of best practices for this dynamic, powerful business model.

Join us for an in-depth conversation with Eric Mersch, Partner at FLG Partners and Author of Hacking SaaS: An Insider’s Guide to Managing Software Business Success, to better understand the intricacies and subtle distinctions of the SaaS business model and position your own company for long-term success. Drawing from over twenty years of experience in executive finance, Eric shares a definitive guide for understanding the components of the SaaS business model and how they relate to financial metrics. You’ll walk away with strategies for building a strong, data-driven culture within your company that supports your business performance goals!

Key Takeaways:

• SaaS 101: understanding financial reporting and key metrics.
• The Customer-Centric Model: comparing enterprise, small-to-mid-market, and business-to-consumer.
• The Industry-Centric Models: exploring SaaS success through the lens of your target market and scope of functionality.

OUR SPECIAL GUEST

Eric Mersch

Partner, FLG Partners

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