Learn how your business can stand out and scale by following a well-organized and systematic action plan. Early-stage founders tend to get intimidated by dynamic and competitive markets. Don’t shy away from putting yourself out there! Regardless of how saturated a market is, we’re here to guide you through the process of differentiation which leads to conversions.

During this webinar, you’ll get honest, practical advice on your messaging from our speaker, serial entrepreneur, and B2B expert, Peep Laja. Seize this opportunity to apply tested tips and nail a successful business strategy.

**❯ What You’ll Learn:**

* How to create a brand narrative and positioning best suited to you.
* How to claim a category that helps you stand out from the crowd.
* How to protect your competitive advantage.

**❯ Featured Speaker:**
[Peep Laja](https://peeplaja.com/) specializes in conversion optimization and B2B business strategy. Since 2011, he has built three companies; CXL, Speero, and Wynter. Peep also hosts ‘How to Win’, a B2B strategy podcast focusing on how to compete and win in saturated markets.

**❯ Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about [Finding a Co-Founder](https://fi.co/find-a-cofounder), or visit our [Insight Blog](https://fi.co/insights) for more startup tips.

**❯❯ This is an interactive, live online event. To access the event, RSVP at [https://fi.co/admin/webinars/16029](https://fi.co/admin/webinars/16029)**