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It makes sense to use video in your business; it engages people, motivates customers to like and share your online content, boost sales, builds trust,  increases SEO, and they are fun to create!  Join us as we explore strategies for incorporating this easy to use tool into your marketing strategy.  During the class we will actually demonstrate how easy it is to make a live video and how you can add it to your website and social media platforms in just minutes!

Highlights include:

• How to get started and developing a plan
• Aligning video with your marketing strategy 
• Setting a content calendar
• Best types of videos to create for your business
• Social Media video tools including  Adobe Spark,  Animoto,  and Lumen 5
• Using YouTube to build brand awareness
• Using Screen Capture

Target Audience: 

This workshop is geared to business owners, marketing managers, and anyone responsible for marketing and promoting a business who has little to no experience with video marketing.