Why is it so important to transform your idea into the right product definition?

After coaching hundreds of founders, we have found that the single biggest mistake founders make is building an unsellable product. There are hundreds of stories right here in Houston of founders spending 3 years of their lives building their products only to discover that no one will buy it.

**Attend our FREE workshop to learn how you can detect and fix the flaw in your product definition.**

During this workshop we will:

* Explore the importance of communicating the problem your product solves
* Understand the opportunity cost to your customer for every occurrence of the problem
* Discover the solution constraints that will create a state change for your customer when compared to existing alternatives
* Define the KPIs that can measure your solution effectiveness

***PARKING INSTRUCTIONS AT [THE ION](https://www.ionhouston.com):***
**Visitor Parking Lot:** Enter 4200 Fannin Street into your GPS for directions directly to the visitor parking lot, located in front of The Ion building.
**Overflow Parking Instructions:** Enter 4203 Fannin Street into your GPS for directions directly to this parking lot, located across the street from The Ion building.

Event questions? Email us at **[[email protected]]([email protected])**