Brand strategy is essential for entrepreneurs seeking to distinguish their brand and attract customers willing to pay a premium. But it doesn’t come without its challenges: early-stage entrepreneurs face a competitive landscape with limited resources. Successfully overcoming these challenges requires a more intricate understanding of your customers and an unwavering commitment to ensuring excellence throughout each aspect of the brand experience.

The Nasdaq Center is delighted to host Genesis A. Emery-Foley, Founder and CMO at The Blueprint Haus Agency, for a deep dive into the key components of a premium brand experience. Drawing from over 15 years of experience in entrepreneurship, digital marketing, and corporate brand communications, Genesis will share actionable steps for bringing together critical elements of branding to tell a story that resonates with the right people. Don’t miss this opportunity to lift your brand experience to new heights!

Key Takeaways:

• The essential components of brand prototyping.
• How to convey your value proposition and positioning to differentiate your brand and drive engagement.
• How to create a full brand story to facilitate meaningful connections with customers, partners, and investors.

OUR SPECIAL GUEST

Genesis A. Emery-Foley

Founder & Chief Marketing Officer, The Blueprint Haus Agency

Genesis A. Emery is an award-winning Chief Marketing Officer, published entrepreneur, national speaker, frequent Guest Lecturer for top-ranked business schools, and celebrated global philanthropist. She is the Founder and Chief Marketing Officer at The Blueprint Haus Agency – a leading integrated digital marketing agency fronted by the industry’s most innovative brand engineers and results-driven accelerators. Genesis also currently serves on Loyola University Chicago’s Black Alumni Board as the VP of Communications.

With over 15 years of entrepreneurship, digital marketing, corporate brand communications, and public relations experience, Genesis expertly cultivates and nurtures stakeholder relationships, develops multi-channel digital marketing campaigns to generate awareness and brand reach, and creates holistic marketing communications strategies to optimize growth, brand positioning, and in-market performance for growing startups ready to scale and forge meaningful change.

Her recognized talents and impactful business leadership has led to national media attention on platforms such as ABC, FOX, NBC, CBS, Right This Minute, and many more! In addition, Genesis has been highlighted as a speaker, panelist, and guest lecturer for many of the largest global corporations including IBM, Dell, and LinkedIn; prestigious academic institutions including Loyola University Chicago, University of California, Berkeley, Roosevelt University, and Morehouse College; and industry conferences including Black Tech Week, Chicago’s Women’s Leadership Summit, MommyCon, Brave N’ Broken, The Mamas Making Money Conference, The Success Junkie Summit, and others.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]