“Go-to-Market” can be overwhelming for an entrepreneur to think about. It’s a comprehensive plan with the goal of bringing your product or service to your ideal customer. And it can be very comprehensive – from defining your ideal customer to developing your pricing and packaging, from creating marketing assets to training your sales representatives, there’s a lot to consider. Where does one even begin to build a strategy that will have such a great impact on the business? What are the key questions to ask, steps to take, and mistakes to avoid? In this session, we’re joined by Jana Frejova, Team Lead of Growth & Product Marketing at Spendesk, to guide you through a simple framework for building and executing your go-to-market strategy.

Key Takeaways:

• The kind of research needed to support a GtM
• The information and metrics that are usually included in a GtM
• The questions a GtM should answer

OUR SPECIAL GUEST

Jana Frejova

Team Lead, Growth & Product Marketing @ Spendesk

A lawyer by training, a growth & product marketing leader by passion and trade; Jana is currently establishing a new function at the fintech unicorn Spendesk focused on product-led growth. Jana has 10+ years of global experience from marketing & strategy roles at Spendesk and Axway in Paris, Oracle in London, Opower in the USA, and Equinor in Brussels. She has taken products from early concepts to full market launches and adoption, led strategic initiatives, and oversaw product marketing for key solution lines.As a published author, speaker and mentor (including the Tech Talks Daily podcast and the Product Marketing Summit), she was recognized as a Top 100 Product Marketing Influencer in 2021, and was selected for Oracle’s Women’s Leadership program aimed at top performers and future Oracle leaders.Jana writes the Saassy GtM blog, that includes tips, tricks and frameworks for product marketers of all levels to launch and grow their SaaS: saassygtm.substack.com

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