A brand discovery session is vital for shaping a powerful and genuine brand identity. Join us at this engaging webinar to learn how to craft the story of your startup for success. Participants will discover a plethora of techniques and practical tips for facilitating their own branding exercise. Gain insights on how to seamlessly transition from collaboration to actionable steps, ensuring your brand’s prosperity in the marketplace.

❯ **What You’ll Learn:**

* How to facilitate a brainstorming session
* The key activities in the process – technical and practical tips
* How do you determine whether the session was successful

❯ **Featured Speakers:**

* **[Aram Melkoumov](https://www.linkedin.com/in/melkoumov/) – CEO and Co-Founder at [Crowdinker](https://www.crowdlinker.com/):** Aram is the CEO and Co-Founder of a Toronto-based product consultancy that produces world-class design, development, and strategy for mobile, web, and other emerging technologies. Aram is passionate about innovation and digital transformation potential across industries and takes his unique perspective to support and guide companies through their next product opportunities. He is also a mentor at Founder Institute.
* **[Fiona Haller](https://www.linkedin.com/in/fionahaller/?originalSubdomain=ca) – Director of Product at [Crowdinker](https://www.crowdlinker.com/):** Fiona is the Director of Product at Crowdlinker, a Toronto-based product design and software consultancy that produces world-class design, development, and strategy for mobile, web, and other emerging technologies. Fiona brings 10+ years of project and product management experience. She has a deep understanding of agile methodologies, data analysis, and team development. She also brings over 20 years of coaching and management experience.

**❯❯ This is a live, interactive online event, so be sure to RSVP at [https://fi.co/startupwebinar/16766](https://fi.co/startupwebinar/16776) to receive the Zoom URL to join us live!**