October Academy | The Culture Branding Imperative: The Workshop

This interactive workshop challenges participants to close the gap between what their company says and what it actually does—inside and out. In teams, attendees will be tasked with “forming a company” and crafting a Culture Brand Statement™: a single sentence that connects values to lived experiences for both employees and customers.

Through guided exercises, real-world examples, and stress-tested scenarios, participants will uncover how values drive behavior, how behavior shapes brand perception, and how to build a brand that people genuinely want to work for—and buy from.

Expect a high-energy, hands-on experience that combines creativity, collaboration, and practical takeaways. Attendees will leave with a clear framework and a diagnostic tool they can immediately apply to job descriptions, onboarding, and customer touchpoints to ensure every interaction reflects the truth of their organization.

Speaker

Nader Safinya
Founder & Principal, Blackribbit

Bio

Nader Safinya is The Culture Branding Guy and founder of Blackribbit, where he helps companies close the gap between what they say and what they do. His pioneering Culture Branding methodology connects values to lived experiences across the employee and customer journey, building companies people actually want to buy from—and work for. A world citizen raised across continents, Nader blends psychology, design thinking, and organizational strategy with a vision to harmonize humanity by transforming our relationship with work itself.

Venue Sponsor

Sesh Coworking

About

Our mission is to provide women, communities of color, the LGBTQ+ community and creative, mission-driven brands with space to work, gather and grow, foster community through collaboration, acknowledge the whole human and advocate for equity.

WHEN: 
October 22, 2025
8:30 am – 11:00 am

WHERE: 
Sesh Coworking
2808 Caroline Street
Suite 100
Houston, TX 77004

Please note: Sesh Coworking will hand out a complimentary 1-day pass for people to use their coworking space (with end-of-the-year expiration).

PRICING: 
Early Bird Pricing Ends 10/14
AMA Member: $30 / $35 after Early Bird
Non-Member: $42 / $49 after Early Bird
Student: $20 / $25 after Early Bird