Marketing Executive Focused On Business Profitability
I am a revenue and results-driven multilingual marketing executive specializing in strategic planning, branding, digital marketing, process improvement, superior execution, and attracting/retaining/ developing world class talent. I am adept at developing and executing corporate strategies to increase long term profitable growth for companies with complex infrastructures (multiple brands, lines of business, customer segments or geographies).
Areas of Expertise:
• Marketing/Sales Strategy and Planning
• New Business Development
• Strategic and Financial Planning
• Executive Communications – Company, Investor, Employee, Customer, Board
• Talent Development and Utilization
Director of Marketing
Company Name: Victory Packaging
Director of Marketing
Reporting directly to the CEO and the first marketer for Victory Packaging, I am responsible for developing, managing and guiding Victory Packaging’s overall integrated marketing strategy that is integrated with sales.
*Integration of Sales – Victory Packaging needed a marketer who understood the technical and
stakeholder complexities involved in integrating sales and marketing.
*Establish Marketing as a Growth Lever – Executive leadership wanted to establish marketing as a key
growth lever for the organization.
• Responsible for creating and guiding the overall Marketing strategy that was integrated with sales for an international, 65 location packaging distributor with revenue of $1B that has never had a Marketing resource. Recruited to this role to establish Marketing as a key growth lever for the organization.
• Work directly with senior management to define challenges, develop strategies and create marketing/business development plans that support national and local markets
• Collaborate with sales teams to implement strategies and create new ones for emerging markets and competitive positioning
• Increased revenue for sales by 20% through market segmentation and lead generation
• Implement and manage digital demand generation/qualified leads through HubSpot CRM, generating over 400 qualified leads per month
• Develop and maintain annual marketing plan and budget with focus on ROI and with 10% growth year over year on all metrics
• Designed, wrote content and launched new company website within six months of hire
• Lead and direct agencies, media and vendors to develop/implement Marketing strategies
• Created and implemented a brand identity to ensure consistency in messaging and communications across all platforms followed by a complete rebrand after acquisition by WestRock
• Formed and developed a Marketing organization to support and implement Marketing strategy company wide
Masters of the design and engineering, delivering custom packaging solutions. We apply our expertise and our technology to deliver tailored, cost optimized solutions for your success, improving everything about the way packaging is produced, engineered, administered and facilitated.
SUPPLY CHAIN PACKAGING SOLUTIONS
At Victory Packaging, we optimize your packaging supply chain and create a solution that meets your individual requirements by focusing on your unique needs.
Utilizing BOPIS or ‘click and collect’ to boost customer purchases and satisfaction while improving your omnichannel retail
What is BOPIS?
BOPIS stands for Buy Online, Pick Up in Store. It’s also called ‘click and collect.’ It allows customers to pick out items online through an app or site and then pick up their items at a brick and mortar store near them. The concept is straightforward, but as we’ll explore, there are necessary steps to maximizing BOPIS efficiency to increase sales and customer satisfaction.READ MORE
Growing your business can look straightforward in a presentation deck or on a spreadsheet, but real-world application includes more variables. Finding new or replacement labor to handle increased productivity – and the supply chain inefficiencies that come with the larger workload – can slow you down. READ MORE
As a small business poised for growth and with goals of taking down your larger competition, it can sometimes seem daunting to put a plan that sets you up for sustained success in place. The myriad moving parts of your business need to scale with your customer base, but if you don’t know where to start, you can miss out on key opportunities. To handle larger orders and more inventory, you need a trustworthy partner to streamline your purchasing process, improve inventory management, re-engineer product and process design and enhance the accounting process. READ MORE
Topics: packaging solutions
Keeping up on your recycling in a workplace or busy home can seem needlessly complicated. Not all packaging is created equal, but with our handy recycling cheat sheet, you can ensure that your office or kitchen always has a properly sorted recycling bin.
See below for an easy reminder of what should be included as well as three ways that major beverage companies are updating their packaging sustainability and supply cycles.READ MORE
Why VMI and JIT Programs Are Right for Food Industry, 3PL and Manufacturing Inventory Management Needs
Managing inventory is often a business’s trickiest balancing act. Too little on hand and customers are upset by delayed shipping, resulting in lost sales. If you overcorrect and hold too much inventory, your cash flow can dry up as you hold already-paid-for products at your expense.READ MORE
Grab and Go with Portable Packaging
Life is hectic. People are busy. Whether it’s traffic, work, school, errands, or zoom meetings, individuals are always on the go –– leaving them little time to eat. More and more people find themselves looking for food that comes in portable packaging so they can grab, go and eat. This rising trend has created a demand for compact, on-the-go packaging that offers convenience and ease of use while keeping food fresh. READ MORE
Double hung. Bay/bow. Picture. Sliding/gliding. Windows and doors come in a variety of designs and sizes, which can make packaging them tricky. Even the smallest packaging mishap can lead to irreparable damage. This delicate and fragile process requires a team of experts that understand all the complexities involved in panel products. When looking for a packaging solutions company for easily broken and damaged products, it is crucial to partner with a well-rounded packaging solutions company that offers state of the art product engineering and various packaging products that minimize damageREAD MORE
People love their granola, and it’s no surprise why. Granola serves as both a quick snack and as a staple breakfast food. Hailed for its versatility, granola tastes good alone or in yogurt, oatmeal, smoothies or salads. This popular food is convenient and packs a good crunch. But the main ingredients that make granola taste so great; oats, honey, sugar and dried fruits can quickly lose their freshness and taste if not properly stored and packaged. Moisture can also affect the taste of granola by turning its oats, fruits and sugar soft, causing granola to lose one of its most defining characteristics: its crunch. Therefore it is essential to have the best granola packaging and shipping solutions to keep it crunchy and ready to eat –– from the time it leaves the warehouse –– to the time you take it home.READ MORE
The Global E-commerce Supply Chain Has Been Disrupted:
Politicians, scholars, business management consultants and industry experts can all agree that COVID-19 has caused global disruptions in e-commerce supply chain management. Thankfully, they also agree that the lessons learned during this economic upheaval will force companies to become more resilient, adaptive and agile with regards to e-commerce supply chain logistics, technologies, best practices and strategies during AND post COVID-19.
New consumer behavioral changes will likely impact online selling and services for years to come. Simply put, if what worked yesterday isn’t working as well in today’s marketplace, accept that redirection and evolution are necessary. Perhaps you need to reassess your business value chain, partners and processes to prioritize your response plans?READ MORE
There is no doubt that COVID-19 will have a lasting impact on consumer behaviors and, as a result, the purchasing decisions made at both digital and physical stores. Some trends, like healthy snacks, will continue to dominate shelves. But at the same time, a new premium on safety and sustainability could push packaging strategies in new directions.READ MORE