While turning a profit can allow for business expansion and further fundraising opportunities, it is not the ultimate goal of entrepreneurship. The goal is to deliver value to customers, to change the way they think, behave, and make decisions through the purchasing journey in ways that improve their lives. But substantial competition exists, and it has become more difficult than ever to develop something unique that effectively fulfills customer needs. How can entrepreneurs validate whether an idea or concept has the potential to succeed as the value proposition of a business? Then, once validated, what steps do entrepreneurs need to take to identify whether a market exists for that business and, if so, what that market looks like?

In this session, A. Lee Judge, CEO and Co-Founder at Content Monsta, will help entrepreneurs determine if the product or service that they seek to provide has a market. He will discuss the differences in launching a product versus a service and how that affects things like funding, scaling, and go-to-market. He will share his experience in launching several service-based businesses as well as working in product-led tech startups.

Key Takeaways:

• Tips on how to determine if there is a market for my product or service
• Who are you really competing against in your market
• How to start and scale your marketing strategy as your business grows

OUR SPECIAL GUEST

A. Lee Judge

Co-Founder/CEO

Lee is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across various business functions. His years of experience working between Sales, Marketing, and Customer Experience have allowed him to understand how to be “tri-lingual” and speak to the unique needs and demands of each of those business disciplines. Effectively communicating between the C-Suite, Marketing, and Sales Operations is the key to Lee’s unique position in helping business strengthen their overall selling strategy.Following his passion for creating engaging content, Lee is the founder of Content Monsta, a content marketing agency. The company focuses on creating multimedia content such as Videos, Podcasts, and Virtual Events – then helping marketers to squeeze the highest possible ROI out of those assets.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]