September Lunch & Learn Navigating the Noise in an AI Era

Navigating the Noise in an AI Era: Strategies for Marketing in a Constantly Evolving Landscape

In today’s fast-paced digital world, decision-makers are bombarded with an ever-increasing influx of messages and shifting trends. Join us for a dynamic Lunch and Learn session where we explore how these marketers are effectively navigating this crowded landscape. Learn about strategies and trends that are being used today to break through the noise to engage target audiences and stay ahead of the competition.

Panelists:

Bo Bothe, BrandExtract, President and CEO

For Bo Bothe, imagination and perseverance play an equal part in inspiring belief. Imagination allows companies to shed perceptions, blocking the path to seeing its true purpose. Perseverance is the grit to share that vision and get others to join. With more than three decades as a veteran designer, communicator and entrepreneur, he channels his experience building BrandExtract and its brand into helping the firm’s clients identify transformation opportunities and when to seize them.

A Houston native, Bo grew up in the carpet business with his dad. He graduated from Strake Jesuit, Texas Tech University (Design Communications) and Rice University (MBA). His awards and accolades include HBJ’s 2022 “Most Admired CEO,” and is a member of the HBJ’s inaugural 2009 “40 Under 40,” Rice Jones School Alumni Service Award, Jones Citizenship Award, and Strake Jesuit Ignatian Award.

Bo regularly volunteers for organizations that share his passion. He’s a former President of AIGA Houston, President of the Jones School Alumni Board, and City Councilman for the City of Spring Valley Village. He sits on the board of The San Jacinto Battlefield and Museum and has served on a number of non-profit boards. He and his wife Heather have been married for 30 years, and they share four busy kids, a son-in-law, and one busy grandson.

Derick Baker, Hart Energy, Vice President of Digital Operations

Derick Baker is the Vice President of Digital Operations at Hart Energy, bringing over 13 years of expertise in digital marketing and product design to his role. With a passion for staying at the forefront of digital trends and technologies, he excels at transforming complex challenges into solutions that enhance user engagement, customer experience and business growth.

Jackie Martinez, The Rebus Agency, Owner

Jacqueline Martinez is a distinguished marketing executive known for her strategic acumen in the SaaS technology sector. With over 20 years of experience, she has consistently demonstrated her expertise in developing and executing content strategies that drive substantial revenue growth. As a panelist, Jacqueline brings unparalleled insights into the intricacies of the SaaS landscape and showcases her proficiency in AI applications and how they impact marketing and business objectives. Her career is marked by a track record of optimizing sales cycles, from lead generation to customer retention, ensuring projects are operationally sound and revenue-driven. Jacqueline excels in unifying cross-functional teams to achieve strategic goals, fostering an environment of innovation and success.
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WHEN: Thursday, September 26
Networking: 11:30 AM – 12:00 PM
Luncheon: 12:00 PM – 1:00 PM

WHERE: Maggiano’s Little Italy | 2019 Post Oak Blvd., Houston, TX 77056