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Retail X Series: Building Wholesale Relationships

February 25 @ 1:00 pm - 2:00 pm EST

Learn how to build wholesale relationship and launch your DTC product at large retailers from a founder who’s been there.

Topics:

  • When offline strategies can make sense for DTC startups
  • Creating wholesale relationships with medium and large retailers
  • What retailers ask for in typical wholesale relationships – and what to be prepared with
  • Key considerations for pricing, margins, packaging, etc. when selling wholesale
  • Ensuring your brand message is clear at retail
  • Managing wholesale relationships once they’ve launched

Speakers: Sapna Shah & Cora Miller, Co-founder & CEO of Young King Hair Care

Format: Fireside chat followed by Q&A

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