Things to do in Houston and Houston Business Directory
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Product-Market Fit Basics: How to Explain Your Product to Your Customers
February 26 @ 12:00 pm - 2:00 pm
If you can’t explain your product to your ideal customer in a clear way, you’ll struggle to find product-market fit. In this webinar, startup expert and product marketer Rob Kaminski will share tactical advice on your startup’s positioning and leading value propositions. Join us to learn how to use a framework applied with over 110+ B2B startups, and at the end, you are also invited to engage in a networking session with other founders with similar experiences to yours.
**❯ What You’ll Learn:**
* How to best position your startup
* How to clearly explain your value proposition to your target customers
* Fletch’s Minimum Viable Positioning framework
**❯ Featured Expert:**
* **[Robert Kaminski](https://www.linkedin.com/in/heyrobk/) – Co-founder at [FletchPMM](https://www.linkedin.com/company/fletch-pmm/):** Rob Kaminski co-founded FletchPMM, a product marketing consultancy that helps early-stage B2B startups sharpen their positioning, better articulate their value propositions, and translate those outputs into a re-written homepage. Since Fletch started, Rob and his partner Anthony Pierri have worked with over 110+ venture-backed startups.
**Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about [Finding a Co-Founder](https://fi.co/find-a-cofounder), or sign up for our [Insights Newsletter](https://fi.co/insights) for more startup tips.
**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at [https://fi.co/startupwebinar/17187](https://fi.co/startupwebinar/17187)** **to receive the Zoom URL.**
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