Pricing has the biggest impact on the bottom line— more than retention or acquisition, selling more, or cutting costs. Even though pricing is a time-consuming and complicated activity, it’s worth gradually, yet firmly establishing in a company’s earliest days. How can entrepreneurs ensure that they’re optimizing the price of their offering while taking into consideration their buyer’s willingness to pay?

The Nasdaq Center is excited to host Ryan Glushkoff, Founder and CEO of Fraction8, for a deep dive into pricing strategy for early-stage B2B startups. Join Ryan as he shares practical pricing tips and tricks to instill in your company’s go-to-market approach. You’ll walk away with the insight to support revenue growth by implementing a price for your offering that your buyers are willing to pay so that you can focus your efforts on the continued growth and success of the business.

Key Takeaways:

• Learn why it pays to focus on pricing (even though it’s really hard)
• Understand an iterative and value-based process by which offerings are structured and priced
• Learn qualitative and quantitative methods to measure willingness to pay and inform packaging

OUR SPECIAL GUEST

Ryan Glushkoff

Fraction8, Founder & CEO

With over 20 years of software experience, Ryan Glushkoff provides pricing and product marketing expertise for business-to-business (B2B) software and technology companies. This includes offering design, packaging pricing, market research, and strategy and organization.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]