Mindful Communication

For founders crafting their messaging, it can be difficult to balance inclusivity with the need for targeted language: you want to make sure you’re casting a wide net to embrace diverse demographics while tailoring your communications to address the unique concerns and interests of particular consumer segments. What can founders do to ensure their messaging remains targeted without being exclusionary?

The Nasdaq Center is thrilled to be joined by Lori Sussle Bonanni, Founder and Communications Consultant at elssus, to explore how to tailor your communication strategy. In a world where focus on diversity, equity, inclusion, belonging, and accessibility is long overdue, this is your opportunity to take a moment and reevaluate the way you engage with your target audience to ensure they feel seen in the ways that matter to them.

Key Takeaways:

• How to identify and acknowledge who one may inadvertently be excluding through communications (or lack thereof)
• How to think more broadly about how people consume the content you create
• Strategies for expanding your audience reach

OUR SPECIAL GUEST

Lori Sussle Bonanni

Founder and Communications Consultant

Lori Sussle Bonanni (she/her) is the founder of elssus, LLC, a multi-disciplined communications consultancy. Lori builds and grows companies’ reputations thereby increasing awareness, business results and credibility.

Think of her as a nontraditional publicist partnering with companies as early as fast-growing, funded startups and as established as Global 500s.

Lori’s work spans communications including public and media relations, strategic, internal and crisis communications, integrated marketing and more. She partners with her clients to help garner press to help raise their next round of funding, hire and retain top talent and get noticed by potential and existing customers, partners and investors.

Lori speaks and writes about effective and mindful communication, visibility and reputation management. Lori’s most requested talk is ‘Mindful Communication: Who are you Unknowingly Excluding?’

Prior to launching elssus, Lori held senior-level marketing, communication and business development roles at world-class organizations including Verizon, World 50, NBCUniversal and DDB. Her writing has been featured in prestigious media outlets such as U.S. News and World Report, Huffington Post and The Muse. Lori’s insights have been featured in Nasdaq, Crunchbase and Thrive Global.

Lori gives generously with her time. She opens office hours to mentor startup founders through several organizations including Mentor Makers via the Nasdaq Entrepreneurial Center.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]