Marketing is more difficult than ever before as consumers are swamped with information and choices, meaning businesses need to deepen their understanding of how their different customer segments process that information and make those choices. How can companies develop and implement a sustainable, repeatable process to do this as part of their constantly evolving strategy? And what should companies do with the information once it’s gathered to achieve positive business outcomes? This session with Mark Schaefer, Executive Director at Schaefer Marketing Solutions and Bestselling Author of Marketing Rebellion, explores the new challenges of marketing today and offers several actionable steps to stand out based on current best practices and research.

OUR SPECIAL GUEST

Mark W. Schaefer

Executive Director, Schaefer Marketing Solutions

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, futurist, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops. Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development. He is a faculty member of the graduate studies program at Rutgers University.

He is the bestselling author of 10 books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top Five marketing books of the year, and KNOWN, the all-time bestselling book on personal branding. Mark’s new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His books are used as textbooks at more than 50 universities, have been translated into 15 languages, and can be found in more than 750 libraries worldwide.

He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

In 2023, Mark was named the third-most influential digital marketing authority in the world by Brand24 and he is among the Top 10 most re-tweeted marketing authorities in the world. His blog is in the top 1 percent of all blogs in the world.

He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review.

Interesting fun facts about Mark:

• Honey from his bees won the blue ribbon at the Tennessee State Fair.
• In graduate school, Mark studied for three years under the legendary Peter Drucker.
• Mark has seven patents.
• In college, he was a national case study champion.

Mark Schaefer’s website

The acclaimed marketing blog, {grow}

Mark Schaefer’s books

The Marketing Companion Podcast

Mark Schaefer’s speaking highlight reel

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