How to Sell without feeling “sales-y”

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Please join WFE on August 4th for a presentation by Catherine Brown on How to Sell Without Feeling “Sales-y.”

Catherine Brown understands what it means to start and build a business during challenging times. She launched her first company with two little small boys at home in 2003, and she now runs a sales training firm called ExtraBold Sales. (www.extraboldsales.com).

She is a veteran of more than 25 years of selling, recruiting, and fundraising with for profit and nonprofit organizations. Her training includes psychology research that gets at the heart of why people hesitate to sell.

In her new book, How Good Humans Sell™: The Proven Path to B2B Sales Success, she combines best practices with social psychology principles. Her process helps business owners take the frustration and worry out of business development so they can close new business without wasting money on one-size-fits-all sales training.

Catherine has a Bachelor’s degree from Rice University in Houston and is trained in marketing through the 7-pt marketing framework, StoryBrand. She lives in Texas with her family. She loves taking walks, reading, planning her next globetrotting adventure, watching sci-fi with her family (#nerds), and hosting dinner parties.

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