Cold email outreach continues to serve as an effective way for businesses to build new connections, but without proper strategic planning, success is harder to achieve. The era of spray and pray cold email prospecting is over and now buyers are requiring more tailored outreach strategies to secure meetings. What can businesses do to stand out and connect with the right customers? In this workshop, Sam Sunmonu, Founding Partner of 8cast Corporation, will teach high-growth B2B companies how to build an effective cold email outreach program. With the strategies you’ll learn, you’ll be able to generate 1 meeting for every 10 prospects you reach out to.

Key Takeaways:

• High-converting copy frameworks
• How to efficiently research and personalize cold emails using virtual assistants
• How to build a targeted list of Ideal Customers
• A checklist for setting up your cold email outreach program for success from beginning to end

OUR SPECIAL GUEST

Sam is the Founding Partner of 8cast Corporation, a management consultancy that helps startups and small businesses increase shareholder value. Prior to founding 8cast Corporation, Sam was a Revenue Data Architect at Winning by Design and held numerous Business Development roles at startups such as EliteGamingLIVE, Phin, and Neu. Sam started his career in Finance, as the first employee of a FinTech startup that raised $2 million and later as the lead Investment Associate for a $120 million family office. Sam graduated from Duke University with a B.A. in History and currently lives in Atlanta GA.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]