The new year naturally comes with both excitement and challenges for entrepreneurs. Embracing the adage, “If you’re not moving forward, you’re moving backward,” businesses should maximize this transitional period to finetune their marketing strategies and identify growth opportunities.

The Nasdaq Center is thrilled to welcome back Ira Gostin, investor relations strategist at irlabs, for a deep dive into the essential tips for founders to initiate a successful growth marketing initiative for the new year. Drawing from over 20 years in marketing and communications, Ira will discuss the parts of your marketing strategy that are critical to review and revise in the new year, and how to do it with precision to ensure you meet the goals you’ve set for yourself and your business. Join us to jumpstart growth for your business that will last throughout the year!

Key Takeaways:

• How to analyze and improve your marketing strategy, including tips on messaging, audience, and engagement
• How to review your product offering and adjust for shifting customer preferences
• How to ensure the metrics you use are accurate and provide informative insights

OUR SPECIAL GUEST

Ira M. Gostin

Marketing & Communications Strategist

Ira is an investor relations, marketing and communications strategist who specializes in guiding business enterprises to achieve sustainable growth through his role as vice president, investor relations at irlabs.. He works with executives, helping them maximize their business growth opportunities. In his career, Ira has founded, or revitalized, several companies and agencies including the development of a global, publicly traded industrial company. Ira coordinated investor relations, communications and marketing for a $400 million IPO on the TSX, secondary listing on the NYSE and he directed communications and branding for three merger/acquisitions. He has worked on over $1 billion in equity raises during his career.

Ira began his professional storytelling career as a photojournalist at the Associated Press in San Francisco, Los Angeles and New York. Following his journalism career, he grew his marketing and communications work with companies in the industrial, medical and hospitality fields. He has a bachelor’s degree from California State University, Long Beach, an MBA with an emphasis in marketing from the University of Phoenix, Reno, and recently attended the Innovation & Entrepreneurship program in the College of Engineering at Stanford. He is a graduate of the Executive Leadership Program at Columbia University and has also attended executive education at New York University and the Colorado School of Mines. Ira works with aspiring business leaders, founders, entrepreneurs and students through mentoring and teaching. Ira’s home base is Reno, Nevada, with his wife Erin and adult children. He is a coffee aficionado, baseball, and Formula 1 racing fan and he and his wife travel the West with dogs and kayaks, enjoying the outdoors.

Ira was named the Most Influential Marketing Executive in Nevada for 2018 by Acquisitions International and the top Chief Marketing Officer in the Western U.S. for2017 by Corporate Vision Magazine, as well as numerous other awards. Ira earned his Accreditation in Public Relations in 2017.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]