How to Craft a Winning Go-to-Market Story

Identifying your unique brand identity and communicating a differentiated value proposition are key challenges for businesses of all shapes and size. This is especially true for startups and small businesses launching a new product or service. That’s why crafting a story that your target audience connects with is crucial to setting your business apart from the competition and driving go-to-market momentum!

The Nasdaq Center is delighted to host Laura Nespoli, Founder and Strategic Storyteller at Meshin Movement and Strategy Leader at Article Group, to demonstrate how to communicate your unique value in a story that will resonate meaningfully with your target audience in the context of their segment and differentiated from competition. You’ll walk away with actionable insights on creating a compelling narrative that engages your target audience across marketing channels and customer touchpoints to support overall go-to-market success!

Key Takeaways:

• Learn the foundational elements to build a successful go-to-market story.
• Understand how the story shifts depending on which marketing channels you’re leveraging and which stakeholders you’re communicating with.
• Understand how to identify where in the customer journey they need to hear the go-to-market story in order for them to fulfill your call to action.

OUR SPECIAL GUEST

Laura Nespoli

Strategic Storyteller, Meshin Movement

Strategy Leader, Article Group

Laura has worked as a strategist across the brand marketing spectrum for over 15 years. She’s developed strategic stories–brand, creative, go-to-market and product–for fortune 500s including Google, Meta, J.P. Morgan and Salesforce, and worked with start-ups and nonprofits–local to global in scale.

In 2018, Laura founded Meshin Movement to explore how to use story in the blended space between marketing strategy, social impact and creative expression. Through Meshin, Laura creates movement and growth for founders, brands and causes with story. And she speaks about the power of story to develop strength and resilience for individuals and teams. Laura also fulfills her storytelling purpose working as a Strategy Leader at Article Group, a marketing consultancy for the world’s most innovative technology brands, where she leads product marketing storytelling and strategy.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]