Things to do in Houston and Houston Business Directory
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How to Convert Product Trials into Paying Customers
August 28, 2023 @ 12:00 pm - 2:00 pm
Are you a startup founder looking to transform your product trials into a booming customer base? Join us for an exclusive and insightful webinar that will cover the end-to-end fundamentals of a successful Pilot. During this event, our expert speaker, Kent Summers, founder of Spinnaker Sales Group, will guide you through the essentials of product packaging and pricing, Pilot Agreement terms and conditions, team execution, and customer follow-up. Additionally, attendees will receive a B2B Pilot Agreement Template, which they can adapt to their unique product and target customer needs.
**❯ What You’ll Learn:**
* How to craft an irresistible Pilot
* How to understand trial user behavior
* How to nurture customer relationships
**❯ Featured Speakers:**
* **[Kent Summers](https://www.linkedin.com/in/kentjsummers/) -** **Founder & General Partner at** **[Spinnaker Sales Group](https://spinnakersales.com/)**: Kent is a seasoned technology executive with four successful software exits (three as founder & CEO) and 30-year contribution to the Boston entrepreneurship community in operating, volunteer, and board roles. His passion is working with technical founders to build sales readiness and execution skills to accelerate customer adoption and revenue growth. Kent teaches the B2B Sales for Startups course at MIT and is a regular lecturer at the Harvard Business School, the Emeritus Institute of Management, and the Mastering Sales Executive Education program at Northwestern’s Kellogg School of Management. He is also the author of the book “Startup Sales Field Notes”.
**Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about [Finding a Co-Founder](https://fi.co/find-a-cofounder), or visit our [Insights Blog](https://fi.co/insights) for more startup tips.
**❯❯ This is a live, interactive online event, so be sure to RSVP at [https://fi.co/startupwebinar/16806](https://fi.co/startupwebinar/16806) to receive the Zoom URL to join us live!**
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