How Startup Founders Build & Sustain their Competitive Edge in Today’s Market

Understanding and leveraging your Competitive Edge (CE) is crucial for early-stage founders. At this live online event, attendees will explore various CE examples, learn how to evaluate their unique strengths, and discover strategies to protect and maximize their CE through intellectual property (IP). Join us to gain actionable insights into what makes your startup stand out in the marketplace. If you want to sharpen your competitive advantage and ensure its security, you won’t want to miss this event!

**❯ What You’ll Learn:**

* Learn to pinpoint and evaluate what makes your startup unique.
* Discover strategies to attract customers and investors using your Competitive Edge.
* Understand IP laws to safeguard your unique value proposition from competitors.

**❯ Featured Experts:**

* **[Shmuel Silverman](https://www.linkedin.com/in/shmuel-silverman/)**, CEO & Founder of **[Multi-Innovation](http://www.multi-innovation.com/)**: Shmuel is a serial entrepreneur and inventor with hundreds of patents in nanotechnology, cybersecurity, AI/ML, telecommunications, and robotics. At Multi-Innovation, he aids startups and established companies in business strategy and IP portfolio development. Shmuel also founded Veracity-Labs, revolutionizing cybersecurity by making credentials unshareable, authentication unphishable, and sensitive assets undiscoverable, all with zero user friction.

**Additional Resources:**
Find more [Startup Events](https://fi.co/events), learn about the [Entrepreneur DNA test](https://dna.fi.co/) or [sign up for the Insights Newsletter](https://fi.co/subscribe) to get the latest startup tips and trends.

**❯❯ This live, interactive online event promises valuable insights. Ensure your participation by RSVPing at** **[https://fi.co/startupwebinar/17963](https://fi.co/startupwebinar/17963)** **to receive the Zoom URL.**