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How Automation Can Improve Your Marketing Results

June 20, 2022 @ 10:00 am11:00 am

This session will outline marketing tools and techniques to help founders market themselves with consistency through any business cycle.

Busy founders know that there are only a certain number of hours in the day to change the world with bold new ideas. What’s important is knowing that there are digital marketing tools available to help keep you on track.

This session is for founders who can do it all in their heads, yet still meet with frustration at the end of the day thinking of the things that they didn’t get a chance to accomplish. Unless you have an agency executing your communication strategy (and who has a budget for that?), the unmet goal is likely related to your marketing.

It’s very common for founders to juggle competing operational priorities that take attention away from fun marketing ideas and tactics that keep a business visible. It’s possible to record ideas, coordinate social postings, close a deal with potential clients and execute outstanding marketing strategies more efficiently with the use of tools designed to keep you on track.

You will learn:

  • There’s a tool for just about any process that can free up your time to focus on building your business and fulfilling your vision.
  • Knowing when to delegate a task or process to a tool, or person.
  • Tools, not Talks
  • Recommendations for easy-to-use tools and approaches for integrating digital marketing into a company’s existing marketing strategy.

OUR SPECIAL GUEST

Natalie Greaves

Founder, Greaves Communication Strategies

Natalie Greaves helps clients to find their unique voice and tell their best story.

Specializing in public relations strategy, media outreach, social media consulting, and editorial writing, Natalie enjoys working with clients to communicate the value and purpose in their work. She created her company Greaves Communication Strategies in 2017 out of a desire to make marketing more accessible to entrepreneurs and organizations who find the process intimidating.

Natalie most recently served for six years as Ronald McDonald House New York’s director of communications, raising awareness and support for children battling cancer. She began her career in public relations working with organizations including The Direct Marketing Association, The Brain and Behavior Research Fund, and Ethicon Endo-Surgery, a Johnson & Johnson subsidiary.

In addition to PR & marketing, Natalie is also a travel/feature writer with a focus on the Caribbean and exotic cuisine. She’s also the “Entrepreneur-in-Residence” for the Tech Incubator at Queens College assisting local businesses to refine their messaging and embrace new digital marketing strategies.

A native New Yorker, she’s a proud mom of a very active fourth-grader, holds a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and lives in Queens.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]