GTM Success in an Unpredictable Market

Nailing your go-to-market strategy is critical for startups regardless of industry or business model, but the market is never predictable. With constant changes in technology, competition, and consumer behavior, it’s essential for founders to be proactive and agile when launching. How can you create a GTM strategy that adapts to unforeseen challenges while driving success?

The Nasdaq Center is thrilled to host Erika Velasquez, Founder & Principal, Tactile and Cofounder & Chief Business Officer, The Purse, for a deep dive into best practices and key considerations for crafting a go-to-market strategy that gets results. In this session, founders will learn how to build an impactful launch strategy that can withstand an everchanging market, how to know when to pause or pivot, and what to do when nothing seems to work in your favor. Don’t miss this opportunity to supercharge your GTM strategy for lasting success!

Key Takeaways:

• How to build an impactful GTM strategy in a changing market landscape
• How to know when to pause or pivot
• What to do when you ‘get it wrong’ from a marketing perspective

OUR SPECIAL GUEST

Erika Velazquez Alpern

Founder & Principal, Tactile and Cofounder & Chief Business Officer, The Purse

Erika Velazquez Alpern is the Founder of Tactile, a boutique agency that helps brands build impactful content marketing strategies and publishers reimagine brand partnerships. She is also the Cofounder and Chief Business Officer of The Purse, a newsletter-first media company started by Lindsey Stanberry (former founding editor of Refinery29 Money Diaries). The Purse brings women together to talk about money, motherhood, work, and more. Erika has held executive roles and consulted with renowned media brands and innovative startups, including New Stand, The New Republic, Morning Brew, The Guardian, NewsCred (acquired 2020), Argent, Girlgaze, Extend Fertility, and Dripkit (acquired 2022). Today, clients work with Erika to build deeply engaged audiences through content and community.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]