GTM-Ready: How to Activate Momentum from Product-Market Fit

Product-market fit is a key milestone, proving your business solves a problem in a way that resonates with your target market; but it’s only part of the equation. You may have created a product or service that satisfies a market need, but how you communicate its value and differentiate it to stand out in a competitive landscape is what will drive go-to-market success.

The Nasdaq Center is excited to be joined by Emily Mueller, Managing Partner at Bolden Advisors, Early-Stage Impact Investor at Story Ventures, and former Cofounder and CEO at Wellory (acq. by Season Health), to explore how product-market fit and strategic positioning seamlessly blend together to support your go-to-market strategy. You’ll walk away with practical insights to validate your assumptions about customer needs and create a compelling value proposition so that you can set yourself and your business up for optimal success at launch and beyond!

Key Takeaways:

• Learn how to evaluate and refine your product/service to ensure it meets the real needs of your target audience.
• Understand how to identify your ideal customer, segment your market effectively, and ensure that your target audience is large enough to sustain growth.
• Learn how to craft a unique value proposition that differentiates your product/service in the market and appeals to both early adopters and mainstream customers.

OUR SPECIAL GUEST

Emily Mueller

CEO & Co-Founder at Wellory

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]