From Lead to Loyal Customer: How Marketing Translates to Sales

To achieve sustainable business success, it is critical to retain the customers you’re attracting, and the right marketing strategy can be the difference. Understanding how to move customers from initial awareness to conversion is key to fostering long-term loyalty and turning your customers into your greatest advocates. How will you ensure your marketing efforts translate to lasting customer relationships?

The Nasdaq Center is excited to host Nicole Johnson, Founder at NicJohn Media, for a in-depth discussion on customer-centric marketing strategies designed to help you convert leads into loyal customers. Drawing from over 15 years of experience driving business growth for startups and global enterprises, Nicole will demonstrate how to leverage storytelling and optimize steps in the customer journey to drive consistent sales. Join us to learn not just how to market a product or service, but how to sell transformative change that will resonate with your customers!

Key Takeaways:

• Discover how to craft compelling stories that captivate your audience and drive them toward a purchasing decision.
• Learn how marketing and sales can better align to meet customer needs and inspire customer loyalty.
• Explore how key marketing strategies directly influence sales or customer progression through the sales funnel.

OUR SPECIAL GUEST

Nicole Johnson

Storyteller | Speaker | Founder at NicJohn Media

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]