Getting started with product marketing can be daunting. It’s even more so when you can’t afford to hire an expert. That’s why it’s important for you as the business leader to understand the fundamentals of product marketing yourself. How do you determine your product’s target audience? How do you shape your messaging around the buyer personas you’ve identified? How can product marketing be used to help you learn about your customers and competitors so that you can better position the product— and your business— for success?

Join us for a compelling session with Anna Daugherty, Director of Product Marketing at Armory, to dive into the essential aspects of product marketing without breaking the bank! She will provide founders with a practical framework to develop messaging for your product marketing strategy that will enable you and your business to create a meaningful connection between your customers and the product.

Key Takeaways:

• Narrative Design Basics
• Building a Messaging Framework
• How to translate messaging into action

OUR SPECIAL GUEST

Anna Daugherty

Director of Product Marketing at Armory

Anna Daugherty is a Director of Product Marketing at Armory, where she helps developers launch advanced continuous deployment capabilities. She has been in product marketing for more than 4 years, and in technology marketing for more than 10 years. Anna lives in Detroit with her partner and 5 cats.

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All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]