Competitive Pricing for Sustainable Growth

For B2B SaaS companies following a subscription model, effective pricing strategy is paramount and can significantly outstrip other factors like customer retention and cost-cutting in impacting a company’s bottom line. Crafting a pricing strategy for subscriptions, though intricate and demanding, is essential from the onset of a business.

The Nasdaq Center is thrilled to host Zahra Yarahmadi, Founder and CEO at BG Financial Consulting Group, for a deep dive into key considerations for B2B SaaS businesses exploring subscription-based pricing models. Entrepreneurs must adeptly balance optimal pricing that reflects the perceived value to subscribers while considering their payment preferences. In this talk you learn the importance of pricing in the subscription context, strategies for arriving at market-ready subscription pricing, and insights into how subscription pricing affects both revenue growth and overall financial health.

Key Takeaways:

• Understanding the Importance of Pricing: grasping why effective pricing strategies are crucial for business success.
• Strategies for Market-Ready Pricing: learning methods to develop and implement competitive pricing as you enter the market.
• The Influence of Subscription Pricing: exploring how subscription-based pricing models affect a company’s revenue and profitability.

OUR SPECIAL GUEST

Zahra Yarahmadi

BG Financial Consulting Group LLC

With over 15 years of dynamic experience at the crossroads of finance, entrepreneurship, and sustainable growth, Zahra Yarahmadi excels in strategic financial management. Passionate about mentoring startups, she has aided over 100 ventures in securing $200 million in pre-seed and seed funds in the last four years. Her unique perspective, gained from working with both venture capital firms and startups, provides a deep understanding of aligning goals for sustainable business success.

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All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]