Branding vs. Selling: Which One to Do (and When)

The world’s most successful brands have two secrets to exponential growth:  

1) The great brands were not built by an army of salespeople, and  
2) Powerful brands can “sell” less to drive revenue because their brands have already done the heavy lifting. 

To clarify, great brands already have customers “pre-sold” and ready to buy: no need to “sell” them. 

Master this distinction, and you’re way ahead of your industry. 

What do you want your business to be known for? It’s a question founders often ask themselves as they look to strengthen communications— not just with customers, but also with stakeholders and channel partners.  

While it can be easy to focus on what you do, it’s the ‘why’ behind your work that fosters deeper connections with your target audience. That’s why understanding when to focus on branding versus selling is crucial to ensure your value proposition resonates at the right moment in the buyer (or user) journey! 

The Nasdaq Center is delighted to be joined by David Brier, Bestselling Author of Brand Intervention and top-ranked rebranding expert, to explore the distinct roles that branding and selling play and learn when to use each one to strengthen customer and stakeholder relationships and drive results. Drawing from four decades of brand building experience, David will demonstrate how putting care for customer needs at the center of your brand will naturally result in stronger sales outcomes. Join us to gain insight into the key differences between branding and selling, what makes branding a separate effort from marketing, and how you can leverage each at the right time to connect with the right people! 

Key Takeaways: 

• Master how (and when) to brand for maximum impact and ROI 

• Understand the major shift (and the terrain) that’s changed how (and when) we all make purchasing decisions  

• Learn the role of “intentionality” in building your brand that will elevate you from the options in the market 

OUR SPECIAL GUEST

David Brier

Chief Gravity Defyer

Bestselling author of Brand Intervention and top-ranked rebranding expert, David Brier’s rebrands have generated over $7 billion worldwide.

A native New Yorker and a renowned rebranding expert, David’s four decades of branding expertise are sought after by companies of all sizes.In addition to David’s work being featured in ADWEEK, Fast Company, Forbes, INC, Huffington Post, Entrepreneur, Thrive Global, the New York Times, and numerous blogs and podcasts the world over, he is the recipient of over 320 international awards including the rare honor of being presented the Presidential Ambassador for Global Entrepreneurship medallion.

Learn more about David’s work here!

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All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]