Strategic Online Brand Positioning

To reach your target audience and drive sustainable growth, effective online brand positioning is key. Whether you’re a first-time founder looking to establish your presence or an experienced entrepreneur ready to elevate your brand strategy, the way you position your brand online matters. Are you ready to maximize visibility, establish credibility, and drive meaningful engagement?

The Nasdaq Center is excited to host Ari Krzyzek, CEO and Head of Strategy at Chykalophia, to explore proven strategies to position your brand for success in the digital landscape. Gain practical insight into identifying customer and stakeholder needs, defining your brand’s values and key differentiators, and selecting the right online channels. This session is designed to provide you with the tools needed to craft a compelling online brand identity that resonates with your target audience while priming you and your business for thought leadership and new market opportunities in your niche!

Key Takeaways:

• How to gain insight into your target audience’s needs and behaviors to inform more targeted online content and experiences.
• How to define your brand values, your key points of differentiation, and your positioning to establish a clear and compelling brand identity that resonates with your target audience.
• How to identify and evaluate channels that align with your brand’s strategic goals so that you can effectively amplify your message, engage your target audience, and build meaningful brand interactions.

OUR SPECIAL GUEST

Ari Krzyzek

CEO & Head of Strategy, Chykalophia

Ari Krzyzek is the CEO and Head of Strategy at Chykalophia (read: see-ka-lo-fia), a woman minority-owned web & creative agency helping women-led brands in B2B tech transform their website into platforms that drive business growth. Inspired by the support she received from women founders, Ari is passionate about providing tailored solutions for women-led businesses. She understands the unique challenges they face in finding the right creative and technical support.

Ari is the co-author of the Best Selling book, Made to Sell: Creating Websites that Convert. She actively supports fellow female entrepreneurs as a branding and UX consultant through various business organizations like 1871, Chicago Innovation, and as a board member for the Coleman Entrepreneurship Center at DePaul University.

For over 13 years, Chykalophia has delivered high-quality web design, branding, and UX services, seamlessly integrating a balance of creativity and technology. Their WBENC certifications, award-winning work, and 5-star Clutch rating distinguish them in the industry. Under Ari’s leadership, Chykalophia has successfully helped over 250 businesses grow to 6- and 7-figure successes.

Esteemed organizations like Verizon Small Business Digital Ready, Gold House Ventures, and SBDC trust Chykalophia to mentor and lead their programming. Ari has been featured in Forbes, Thrive Global, and Buffer, further establishing her as a thought leader in the industry.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]