How to Manage Success for SaaS Companies

Perpetual software licensing is dead; in fact, today’s college graduates are unlikely to encounter it in their careers at all. That’s because Software as a Service (SaaS) provides the customer insight companies need to innovate better and faster than their competitors. The only problem? The rapid rise of SaaS resulted in a fragmented understanding of best practices for this dynamic, powerful business model.

Join us for an in-depth conversation with Eric Mersch, Partner at FLG Partners and Author of Hacking SaaS: An Insider’s Guide to Managing Software Business Success, to better understand the intricacies and subtle distinctions of the SaaS business model and position your own company for long-term success. Drawing from over twenty years of experience in executive finance, Eric shares a definitive guide for understanding the components of the SaaS business model and how they relate to financial metrics. You’ll walk away with strategies for building a strong, data-driven culture within your company that supports your business performance goals!

Key Takeaways:

• SaaS 101: understanding financial reporting and key metrics.
• The Customer-Centric Model: comparing enterprise, small-to-mid-market, and business-to-consumer.
• The Industry-Centric Models: exploring SaaS success through the lens of your target market and scope of functionality.

OUR SPECIAL GUEST

Eric Mersch

Partner, FLG Partners

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]