As entrepreneurs look to find product-market fit early in their business journey, they face a number of internal and external challenges. Understanding customer pain points can be a complicated process, and demonstrating how your offering solves those problems requires trust in the business, both of which take time. On top of that, entrepreneurs must identify the right target market segments and differentiate themselves from established competitors, often while working with limited resources. Thankfully, there’s a simple framework entrepreneurs can apply to navigate the complexities of product-market fit and boost the success of their offering at launch.

Join us for a dynamic session with Mike Miles, Cofounder at 05 Advisors and Mentor-in-Residence and Adjunct Lecturer at the University of Arizona, to dive into the dimensions of product-market fit and strategies within each pillar that entrepreneurs can implement to set their offering up for success in a competitive market. Drawing from his extensive experience working with startups on development and launch, Mike will equip you with a universally adoptable framework for businesses of all kinds to ensure that your offering is sustainable, scalable, and meets all your customer’s needs.

Key Takeaways:

• How to determine whether your offering addresses a compelling problem
• How to evaluate what is needed to bring your offering to market successfully
• How to assess whether your offering has the potential to generate sustainable revenue

OUR SPECIAL GUEST

Michael Miles

Mentor In-Residence & Adjunct Lecturer, University of Arizona & Co-Founder 05 Advisors

Michael has spent most of his career leading the development and launch of several global B2B and B2C software products for multiple startups and Microsoft. Before his career at Microsoft, Michael led software engineering for two startups, including a pre-IPO company that eventually became SAP Concur. During his 20-year career at Microsoft, Michael was a software engineering executive leading the development and launch of multiple new global consumer products and has led international teams in Europe, Africa, Asia and North America.

Since retiring from Microsoft in 2019, Michael has focused on teaching Entrepreneurship at the University of Arizona, teaching and mentoring Social Entrepreneurship at the University of Arizona and the Watson Institute, and as an early-stage investor, advisor, and board member of numerous non-profit and for-profit startups.

When he is not teaching or working with early-stage companies, Michael spends time apologizing to his wife for all of the traveling, skiing, mountaineering, and hiking that he does.

Michael holds a B.S. in Computer Science and Mathematics from Cal State in San Bernardino, California, and a Global Executive MBA from INSEAD in Fontainebleau, France.

The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.

All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]