Things to do in Houston and Houston Business Directory
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Positioning: Right Product, Right Buyer with Alicia Fontaine
April 19, 2023 @ 12:00 pm - 1:00 pm
Once you’ve achieved product-market fit, how do you convey to prospective buyers that you can solve their problems? Product positioning is the key to convincing the right buyers that yours is the right product for them. Effective positioning–the kind that wins sales, customer loyalty, and industry accolades–is the result of matching the right product with the right buyer, and of communicating that relationship with the right message.
Join us for a conversation with Alicia Fontaine, Senior Director of Product Marketing, to learn how positioning defines your product in relation to your audience, their needs, and the greater market landscape. You’ll gain an understanding of the best practices that will help you position your business for success.
Key Takeaways:
- Why product positioning is critical to business success
- How to develop product positioning that articulates your value proposition
- How product positioning informs your go-to-market strategy
OUR SPECIAL GUEST
Alicia Fontaine
Sr. Director of Product Marketing
Alicia is a product marketing leader who specializes in developing go-to-market strategy, defining product positioning, and directing product launches. She has led launches that expanded customer footprint by 10x and teams that increased ARR by 2x.
The Nasdaq Entrepreneurial Center is a 501c(3) public charity whose mission it is to make entrepreneurship accessible to all. We deliver world-class resources and mentoring to enable every entrepreneur across the globe to realize their maximum potential. Please join us and make your gift to ensure these transformative programs may continue to reach the underserved.
All Nasdaq Entrepreneurial Center programs and services are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least 48 hours in advance of this event; please send an email to [email protected] with the subject header ACCOMMODATION REQUEST. For assistance with registration or other technical difficulties, please contact [email protected]
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