Things to do in Houston and Houston Business Directory
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Ion Open Accelerator: Getting the Highest ROI from Conferences and Events
July 24, 2023 @ 10:00 am - 12:00 pm
As small business owners, entrepreneurs, or founders, we seek to operate in agile and lean ways, oftentimes operating with small marketing budgets. In this workshop, we will discuss the following:
- Whether you should do events, and which ones you should do
- How best to invest your marketing dollars
- Setting your objectives for events and conferences – yes, there is more than just “getting leads” – don’t miss out on important revenue
- Preparing in advance to get the most out of your event
- Knowing how to approach attendees and get meetings booked
- Follow through and evaluate the ROI on the events
- Training sales staff for event-and-conference best practices
Speaker: Staccey Wright-Turner
Parking Instructions
Enter 4203 Fannin Street into your GPS for directions directly to the red parking lot, located across the street from the Ion building.
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